adminYou see dozens, hundreds, thousands (millions?) of websites, posts and articles about online marketing and blah-de-blah-de-blah. This is different. I am going to trial an offline marketing experiment and see what sort of traffic it can bring into my blog.
There are a few inbuilt difficulties with offline advertising for a website though. Specifically, you can’t trace where any visitors came from if they’re manually typing in a web address that they found on a piece of paper, so you don’t know where they came from. You can’t tell if your offline marketing trial worked, or if soemthing else is bringing visitors to your site.
Hopefully though, I’ll see an extra 20+ unique visitors who have no refering link that visit several pages each. They may even leave comments that help me to identify them, with a bit of luck.
The site I’m trying this Offline Marketing tactic on is Nealry-Dr Ferox, which is my primary blog and largely based around my experiences at University. consequently, the group of people that it targets most strongly are other people doing the same course. Oh, Guess what? All the new people starting the course this year are coming on Thrusday for a bit of orientation and a good ol’ barn dance.
My plan:
- Make notices that have tear-off tags with the website address written on them.
- Put them up around campus where they’re most likely to be seen (eg computer lab, squash courts, job board etc)
- If successful, post individual stories with a ‘from Nearly-Dr Ferox’ and the URL on relevant noticeboards.
I promise I’ll keep you updated on how it works. If it does work, you may want to try promoting your websites in similar ways, perhaps posting notices in shop windows related to your topic.
Wish me luck!
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